Kevin the Carrot, Threatening Beer Ads and Chocolate! Peter Smith's Bad Buying Podcast Episode 7

I talk about marketing and advertising and how the "multiplier effect" makes it a very interesting spend category. The Aldi supermarekt Kevin the Carrot Xmas campaign is a great example of good buying; Schlitz Beer provides the opposite case study.  Then we look at how Easter Egg packaging can make or break the success of the product ... sometimes not spending enough can be Bad Buying!