512: Nikki Rausch – How to generate great photography sales the easy way

Premium Members, click here to access this interview in the premium area. Nikki Rausch of www.yoursalesmaven.com is a sales coach, trainer, author, and speaker. Based in the USA, she teaches her clients, many of them photographers, how to naturally move people through the selling process in a way that feels comfortable and results in more closed deals and long-term clients. She focuses specifically on the sales conversation itself. By sharing ‘what to say' and ‘when to say it' so, you can see an actual increase in your revenue. By way of some background, Nikki has sold to organisations, including The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. With a business degree from the University of Washington and a master's certification in Neuro-Linguistic Programming, sales have been her thing for over 25 years. In this interview, learn the methods and strategies to make selling in your photography business more effortless, more fun, and more profitable.  Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Sales is not something that you're supposed to do to another person. Sales is something you do with people. It's a collaborative conversation. – Nikki Rausch You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Nikki shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. As the salesperson, your job isn't to convince people to buy. Your job is to guide people so that they get to the place where there's a decision put in front of them so they can decide to buy. – Nikki Rausch If you have any questions I missed, a specific question you’d like to ask Nikki or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your phot...