514: Katie Phillips – Photography exhibitions as a marketing strategy and much more

Premium Members, click here to access this interview in the premium area. Katie Phillips of www.katiephillipsphotography.com.au is a country girl based in rural Australia who focuses on ​families, couples and babies in her photography business. It was the following message that had me request this interview. She wrote… Hi Andrew,   I know it's very late notice, but I wanted to invite you to my exhibition opening.   It started as a marketing strategy to get clients in the door, but now it's morphed into something much bigger.   The project has been an incredible experience and one that's been a fantastic source of income.   The first time I did this in 2021, I was able to book my entire year from one Facebook ad and generate almost $75000 income.   This year was a bit different as I had to pull it together in about two months, but it's bigger and better — in a proper gallery (last time, it was in a recently vacated retail space!), and I'm so looking forward to the opening on Saturday! In this interview, Katie shares everything you need to generate bookings, make sales and exhibit your photography to get known in your community, grow your business and generate a high income with your photography. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. That exhibition call was really my first big, I want to say break…the kind of the first big opportunity to really sort of get my name out there and to feel like an established business. – Katie Phillips You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Katie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Being able to get out there and show people what I'm doing through this Facebook ad was really the pivotal moment to unlocking that audience. – Katie Phillips If you have any questions I missed, a specific question you’d like to ask Katie or if you want to say thanks for coming on the show,