533: Murielle Sassine – Payment plans equal large sales in portrait photography

Premium Members, click here to access this interview in the premium area. Murielle Sassine of www.vividimaging.com.au is today's guest, and the interview came about through a chance meeting with Iclem Senol in Sydney, during Mark Rossetto's workshop a few months ago. Iclem told me all about her amazing boss, and studio owner, Murielle, who started photographing weddings for 13 years before focusing on high-end portraits for the last 10 years. She says other photographers find how Murielle manages her home-based, micro studio, inspiring. I've since learned Murielle only offers sessions three weekdays out of the week, and their studio average sale is just under $5,000. I also heard about a $70,000 purchase from one client who has booked two additional sessions. Iclem and Murielle are currently working on a photo book titled “Uplifting, A Celebration of Women” (released today), showcasing women affected by breast cancer. They are proud of their robust system for booking clients, and by all accounts, this sounds like a small but fantastic business operating in the very competitive Sydney market. In this interview, learn the importance of how and why payment plans equal large sales in any portrait photography business. Here's some more of what we covered in the interview: What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. If you think about $70,000 or even $50,000, which is one of the sales, you might think hundreds and hundreds of images but it's not. It's just big pieces of wall art and a few of those. – Murielle Sassine You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Murielle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I don't hesitate when it comes to price. In fact, when Iclem speaks to them over the phone she says to them, “Our clients spend up thousands of dollars. Our most popular package is just under $4,000 and it's completely up to you what you decide to spend.” – Murielle Sassine If you have any questions I missed, a specific question you’d like to ask Murielle or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week,