#13 Oja - Just Eat for ethnic food supermarkets

Guest Angel Simon Squibb has started 17 companies, invested in over 60+ startups and has mentored hundreds of founders. Having sold his award-winning branding and digital agency, Fluid, to PwC, Simon now focuses on inspiring, motivating and guiding both budding and experienced entrepreneurs by sharing his personal experiences, insights, ideas and tips. His aim is to get 1 million people to start a company. Simon joins me to listen to and question Mariams pitch, Oja. Mariam knows the pain point on wanting to get access to world foods not available in the supermarkets and realised, it's just not that easy. For immigrant families or those that just love world cooking at home, why not get easy access to all the ingredients your heart desires, delivered to your door? That is the Oja mission. We dive into growing a B2C market, the difficulty of implementing technology into old school businesses and flipping the model to a B2B opportunity too. The problem makes sense, the solution makes sense, but is that enough? Brought to you by my Startup Playground, Horseplay Ventures - https://horseplay.ventures/ Oja - https://my-oja.com/ Simon Squibb - https://simonsquibb.com/