#57: Reebok Brand Director On How To Build A Winning Brand: Ash Sampson

On this week's Episode of Startup Diaries, Kyle sits down with Ash Sampson, the Brand Director of Reebok. In 2021 Adidas sold Reebok for a whooping $2.5 Billion USD. Ash was given the responsibility to build the new team from the ground up. Ash reveals why passion is so important, his lessons as a leader, what makes a brand truely great, how to create a perfect culture, how to avoid hiring mistakes and much more! 0:00 - Introduction 3:08 - Ash's Journey 9:30 - Why Passion Is So Important 25:11 - One Piece Of Advice 29:30 - Creating Demand For Your Product - The Process 40:03 - Lessons As A Leader 46:20 - What Makes A Brand Good To Great... 53:40 - How To Create A 'Perfect' Culture 1:01:04 - How To Avoid Hiring Mistakes 1:09:50 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ASH: LINKEDIN | https://www.linkedin.com/in/ashley-sampson-8a008467  Learn more about your ad choices. Visit megaphone.fm/adchoices