5: Measure what matters

Normative want to help measure what matters in a sustainable world, and the first step to mitigating climate change is for companies to measure their climate impact. Normative's automated carbon reporting calculates emissions along a business's entire supply chain, and identifies ways for them to reduce their carbon footprint. Recorded remotely in April 2021. Links Normative's website https://normative.io/ Summa Equity's website https://summaequity.com/ Peter Singer's TED talk, 'The why and how of effective altruism': https://www.youtube.com/watch?v=Diuv3XZQXyc Nick Bostrom's paper, 'Astronomical Waste: The Opportunity Cost of Delayed Technological Development': https://www.nickbostrom.com/astronomical/waste.html Planet Progress is part of the Google.org Impact Challenge on Climate. Google.org brings the best of Google to help solve some of humanity’s biggest challenges — combining funding, innovation, and technical expertise to support underserved communities and provide opportunity for everyone. To learn more, visit g.co/ClimateChallenge