Harnessing the power of social proof Kate Ryan Design

Check out the rest of the notes and business tools at plannerintraining.com Talking Points – What is social proof and how does it impact a wedding business? What role does psychology play in the wedding business, and how can wedding pros adjust their mindset to approach sales more strategically? Why is word-of-mouth marketing important, and how can a wedding pro build third-party credibility? Tell me a bit about the myth behind Insta-fame. Why aren’t the popular “influencer” methods as advantageous as they seem? What are some social media strategies to increase genuineinfluence through social proof? How can a wedding pro strategically use case studies and testimonials to their advantage? Can you share some proven techniques for selling effectively without sacrificing authenticity?