EP3: The Future of Strategy

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies). This week our panel discussed the Future of Strategy. They took a deep dive into the global study by WARC that breaks down the 4 key trends that are emerging for strategists in 2020. Join Adam Pierno, author, podcaster and Director of Strategy for Arizona State University. Cathy Tailor the Managing Editor for WARC in NYC and of course John Roberts the Chief of Strategy at Truth Collective in Rochester NY as they break these trends down and what it all means for Small Agency Planners.