Ep. 293: Keith Jeffrey - A "Broc & Roll" Star from the Band, Atlas Genius

Ready to travel down under for some plant-powered rock? Today, we introduce you to Keith Jeffrey and his band, Atlas Genius!Not only do they create incredible music, but they also embrace a plant-based lifestyle while touring the world. In this episode, we dive into:Why three Aussie brothers ditched meat for veganismTheir favorite plant-based eats on the roadHow their lifestyle influences their music & ethicsThe world needs more broc and  rock stars like Keith Jeffrey who aren't afraid to amplify their ethics and their music. It’s a conversation about passion, purpose, and making choices that align with who you are.(Plus, stick around till the end—we’re playing one of my favorite Atlas Genius tracks!)Episode WebpageWatch the Episode on YouTubeSPECIAL Food Promo for Podcast Listeners Only!Use code: podcast10 to receive 10% off food orders at plantstrong.com Upcoming Events:Join us for our 2025 Plantstrong Retreat in Sedona - April 6-11, 2025: https://plantstrong.com/pages/sedona-retreat Join us for our 2025 Plantstrong Retreat in Black Mountain, NC - Nov 9-14, 2025: https://plantstrong.com/pages/black-mountain-retreat Let Us Help Your PLANTSTRONG JourneyUse Code: KALE20 for $20 off Annual Subscription at https://home.mealplanner.plantstrong.com/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Leave Us a Voicemail QuestionLeave us a voicemail: https://www.speakpipe.com/plantstrong Follow PLANTSTRONG and Rip Esselstynhttps://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotify