Brand is the king

The first EV charging stations looked like massive metal boxes with cables and random buttons. In 2025, the charging stations will look more like smart eye candy than an eyesore. But there is an even bigger change happening: the brand. In this episode, we take a closer look at this trend and what it means in practice. Guest: Elias Pöyry, the Co-Founder and Chief Business Officer of Europe’s fastest growing EV charging company Virta. Host: Jason Millward