Meyru's Nic Grunewald on the Power of Authenticity

After self-recording their debut album, Good to See You, New York indie rockers Meyru supported the album's release with a series of sold-out shows all over New York City, San Francisco, Atlanta, DC, and Charlotte. The album’s single "She" found breakaway success on streaming platforms, allowing Meyru to reach a truly global fanbase. Lead singer Nic Grunewald sits down with Brian and Nick to discuss the band's future plans and new single "I'd Ask... But I Know You're Alright", as well as the strategies that are working for an indie band in a post-Covid world.  Show Notes: [0:55] Nic tells us about moving to New York City as a musician starting out, and the difficulties of dealing with the pandemic in 2020. [4:34] How the band got in touch with legendary sound engineer Dan Millis. [6:58] Nic discusses the digital avenues and strategies that are working for Meyru, and how to hold onto fans and keep them engaged. [15:40] How Meyru manages their social media and figured out what works and feels authentic for them. [19:07] Meyru’s approach to live-streaming. [24:00] How digital media like YouTube, Spotify, and TikTok is changing the way artists release and write songs. [34:33] The genesis of Meyru’s new single "I’d Ask... But I Know You’re Alright," and what makes something a pop song. [38:52] Hear "I’d Ask... But I Know You’re Alright" Follow Meyru on Instagram and Spotify.