How To Sell Unexpected Solutions

We’ve all heard the old phrase, “that person could sell ice to an Eskimo” referring to something that’s nearly impossible to sell. But what if it was more of a misunderstanding, and our customer had it all wrong? Rob sits down with author Urvashi Bhatnagar whose book, The Sustainability Scorecard: How to implement and profit from unexpected solutions, provides a classic example. In fact, companies can be MORE profitable embracing the concept of sustainability; but it needs to be sold... and in this podcast, you'll get some ideas on how to do just that!