When Optimism And Confidence Create Challenges

Research shows that although four out of five entrepreneurs believe they have a good — if not certain — chance of success, 74 percent of new start-up businesses fail, most often due to overconfidence and loss aversion. Author and professor Vincent Depilippo sits down with Rob and reminds us that although optimism and confidence are wonderful traits, sometimes they lead to over confidence and a refusal to take our foot off the accelerator… and that can spell trouble.