Who Is the Target Audience for My Podcast?

Deciding who your target audience is for your podcast can be challenging. Typically, it’s the people you’re already working with or the people you want to be working with. This could be prospects of your business (or future business), clients of your business, your existing team, or future talent you’re trying to attract. Of course, this will vary from podcast to podcast. In this episode, I’ll be sharing what I commonly see and what research you may need to do if you’re still not sure. I hope this helps you narrow it down. If you feel clear on your target audience and need more direction in a different area, focus on what interests you. There are a lot of resources that exist.  For example, try searching for keywords like:  Developing personas Niching  Specializing Positioning April Dunford has an insightful book called ”Obviously Awesome” on positioning yourself to attract the right audience. It is a great read and a wonderful place to start! Finding your people requires intention and strategy. Invest the time and effort in it and you’ll be able to serve better and grow your business.