Answering YOUR Questions Around Creating an Engaging Podcast

It's another Q&A Episode! I gather some question from listeners, particularly focusing on the length and frequency of episodes, content creation, and branding. I tackle:Episode Length: There is no ideal length for a podcast episode; it should be as long as necessary to adequately cover the topic. Short, complete episodes are better than long, rambling ones.Content Creation: Confidence in having enough content comes from choosing a topic within your expertise. Answering one question per episode can help maintain focus and provide valuable content.Frequency: For new podcasters, weekly episodes are ideal, but bi-weekly can also work. Monthly episodes are not recommended unless the podcaster already has a large audience.Branding: A branded podcast should be hosted on the brand's website to leverage SEO benefits. However, the podcast name should be something people are searching for, rather than the brand name itself.Sponsorship: For branded podcasts, it's advisable to avoid competitor sponsorships. Initially, focus on driving traffic to the brand rather than seeking sponsors.Want to submit a question? Fill out the Feedback Form (00:00) - Welcome! (01:42) - Finding enough to talk about (05:28) - Integrating the podcast with your brand (11:36) - How often should you publish episodes? (14:09) - How long should episodes be? (15:29) - Wrapping up ★ Support this podcast ★