How to Price Podcast Sponsorships (Hint: It's NOT CPM)

Podcast Workflows - Tips for podcasters to grow their podcast without wasting time. - A podcast by Joe Casabona, Podcast Systems Coach

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The most common I question I get about pitching sponsors is, "how much do I charge?"While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.Check out my interview with Justin Moore for more (ha!) on landing brand deals.---Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group  Want to start 2025 off on the right foot? What if you had an expert ready to give you the exact steps you need to take to get unstuck — in your podcast, your business, and your process? You can with the Unstuck Sessions. Get the most valuable part of my coaching at an incredibly affordable price. Get Unstuck Today. ★ Support this podcast ★