IAB Podcast Measurement v2.2 rolls out

We check the differences in the IAB guidelines. Also, Apple Podcasts adds a wellness category to the app. Sponsored by Supporting Cast. Don't lock your members into one platform! 🔓 With Supporting Cast, YOU own your podcast subscription and control the subscriber relationship. And it's completely white-labeled, so your brand is always front and center. Learn more! https://podnews.net/cc/2470 Visit https://podnews.net/update/iab-2-point-2-podcast-measurement for the story links in full, and to get our daily newsletter.