The value in participating in the #LipSyncChallenge and other viral crazes

There have been dozens — if not hundreds — of videos posted to the Internet of individual officers and whole departments dancing and lip-syncing to popular music. It's become "a thing" with multiple mainstream media outlets picking up on the craze and reporting on their local agency's entry into the challenge. Do they do anything to "move the needle" in reducing anti-police sentiment? Probably not (or at least, not much). But they do serve some purpose. In this podcast segment Jim and Doug discuss the pros and cons of cops caught on video, singing and dancing their hearts out.