How to make a "sticky brand" - what you need to know from the book Made to Stick

Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)