Natalie Koltun: How to get the media to write about your product

Ever wondered how to get your product in the news? For this episode, we sat down with Industry Dive editor, Natalie Koltun. She tells us what she looks for when deciding whether or not to write an article for a company. She also shares with us her strategy for ethically marketing a product that won’t be released for another 4 years. 3:44 The ethics behind marketing for a product that may not come out for another 4 years6:00 The favorite part of her job and the most challenging part of her job8:00 Advice for entrepreneurs who want to be in the news9:40 How writing a book peaked her interest in marketing12:00 Natalie’s from POOP to GOLD moment16:12 How much time she spends on her articlesYou can find links to Natalie Koltun’s LinkedIN profile and twitter handle below.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Natalie Koltun Here:https://www.linkedin.com/in/nataliekoltun/https://twitter.com/natalie_koltun