The Fandom Factor
The MIDiA Podcast - A podcast by MIDiA Research
MIDiA's games, music and sports analysts Karol, Mark and Srishti discuss the dynamics of identity and scarcity, the audiences of the future, and how to evolve marketing KPIs and content strategy to balance the key factors of monetisation and cultural relevance in the 'new normal'. Hosted on Acast. See acast.com/privacy for more information.
