How to Market Yourself in Today's Job Market with Stacey Cohen

In this episode of PostPhDirections, Angela Priest, COO of Alma.me, sits down with Stacey Cohen—marketing strategist, founder of Co-Communications, and author of Brand Up 2.0. Stacey unpacks the essential elements of personal branding for early-career professionals, especially those transitioning from academia to industry.From debunking the myth that branding is narcissistic to explaining how to turn your skills into a standout value proposition, Stacey shares actionable insights for job seekers navigating a crowded and algorithm-driven job market. Learn why “spray and pray” no longer works, how to make your digital footprint work for you, and why likability, enthusiasm, and curiosity are more powerful than a perfect resume.Whether you're wondering how to differentiate yourself, struggling with how to authentically present your strengths, or simply want to understand how hiring managers think, this episode is packed with strategies you can apply today.If you like the episode please leave us a review so that other PhDs can find it more easily.Connect with Elena, Angela or Stacey here on LinkedIn.Need some support in your job search? Check out how Alma.Me can support you.