Transforming pain into purpose with EIR Founder Lisa Walker

When her husband Ben Walker—founder of outdoor media company Shopper—passed away in his sleep at age 47, leaving her as a single mother of two young sons, Lisa Walker realised the best way to survive her grief was to create a new future.  She decided to turn her pain into purpose to co-found premium Australian wellness brand Eir Women—named for the Norse goddess of healing—in January 2023. . She was in her 40s and had to make some tough decisions.  Tough because most women would not make that power move when they are meant to be grieving.  She powered up because she had two young boys to nurture through their formative years and she knew if she could shine a light for them she could shine a life for others. She decided to tap into her ultimate superpower which was being curious about the world in which we live  and how she could make a true difference to the lives of others.     Lisa knew she would struggle moving forward if she did not claim her purpose.   Topics discussed:   1) Women find it hard to claim their power because they are afraid to own what is truly happening in their own life. You have a very personal story where you claimed your own power to then create a business for other women to claim theirs…where did your story begin?  What were the challenges you faced?   2) I know when I went through my own challenging times it took a few life lessons to discover that my health was my wealth. In creating EIR women what have you discovered that women want and need? (Please share some statistics on some in their 30s 40s and 50s here).   3) Stepping from corporate to becoming an entrepreneur  - what have you learnt in building this business? What have been the challenges?     4) I have spent 20 + years creating and building brands and believe that one of the key ingredients to success is advocacy - tapping into the power of partnerships and communities to build a brand with a pay it forward mentality. I know you have seeded the product with some incredible results - can you share how you are building your brand via community and how our audience can. Get involved?   5) My favourite EIR product is ‘showing up’.  Not only does the product name motivate me daily the product actually helps me become the best version of myself to give value to others because my body switches on despite the transformation changes it is facing through per-menopause - can you explain to our audience just how powerful and good this product truly is..   Lisa and I met through the power of a connection and community.  You can learn how you can build your own powerful, personal brand message and amplify your global network by signing up for our online Network Like a Pro Masterclass for $99. Follow the power of Lisa’s story www.eirwomen.com.au - I love these products, especially the Triple Threat pack See omnystudio.com/listener for privacy information.