How to Think about Setting the Target CPA High or Low in Google Ads

This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to think about setting the target CPA in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast