Options for Adding Phrase and Exact and the Pros and Cons of Each

This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris give options for adding phrase and exact match keywords to your Google Ads campaigns and the pros and cons of each. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast