Should I Use SKAGs for Competitor Campaigns?

PPC Daily | Talking Google Ads Monday Through Friday - A podcast by Chris Schaeffer

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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast