Top-of-Funnel PPC Advertising

Today's question comes from Marcus, who wants to know how to judge the success of top-of-funnel PPC campaigns or ad groups, and if top-of-funnel PPC advertising is even a good idea. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2