#35: From website designer to industry SaaS platform to a successful acquisition – Perry Rosenbloom

Practical Founders Podcast - A podcast by Greg Head - Fridays

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Perry Rosenbloom moved to Boulder, Colorado in 2011 and started a small business offering digital marketing and custom website services. After building a website for his mother-in-law, an independent therapist, Perry created a scrappy subscription-based website builder platform to make websites for other behavioral health professionals.  The Brighter Vision company grew steadily and efficiently without big outside funding and eventually provided custom mobile-ready websites and marketing tools to over 4,000 therapists.  The company grew to 35 employees with an all-new website-building platform before being acquired by EverCommerce in 2020 for $17.5 million.