#4: Winning the vertical software game with steady growth - Dan Jaffe of LawLytics

Dan Jaffe is the founder and CEO of LawLytics, a popular website marketing platform for small law firms. Dan was a practicing lawyer before he became an internet entrepreneur with his first venture, which he sold before he started LawLytics in 2012. LawLytics was acquired by the Australia-based Smokeball-LEAP-InfoTrack Group in 2021. Dan is still growing LawLytics as its leader of the acquired company. LawLytics is a website platform for small law firms who want a successful website but don’t want to overpay an agency or struggle with software that isn’t built for them. LawLytics has templates, designs, and lead-generation tools specifically designed for lawyers to generate business efficiently.  In this episode, you’ll hear how Dan: Transitioned from being a practicing trial attorney to an internet entrepreneur and SaaS founder Created and sold his first business, an online law firm directory Self-funded LawLytics then added small investments from angels and a local seed fund Found a technical co-founder by networking in San Francisco Competed with bigger competitors to deliver a successful  website marketing platform for attorneys Grew to over 30 employees and contractors, then successfully sold the business in 2021 with the help of an M&A investment banking firm Check out all our episodes and articles at https://practicalfounders.com.