#65: The Bootstrapped Rocket-Ride Success Story of HighLevel – Robin Alex

Robin Alex worked in a digital marketing agency in Dallas when he discovered their small business clients struggled to nurture and follow up with their website leads. In 2018, Robin and two developers prototyped a marketing automation and CRM software that could help other agencies solve this problem for their clients. They pitched the product and got a great response. They built their first product and HighLevel grew quickly.  HighLevel grew fast as word of mouth and referrals spread in the agency community. HighLevel is an all-in-one sales and marketing platform for agencies that serve small businesses. With marketing automation, CRM, and payment tools, HighLevel has an innovative “white-label” platform that their agency customers rebrand to deliver custom solutions to their customers.  HighLevel has over 60,000 agency customers, over 3 million small business users, and over 700 remote employees. HighLevel is adding 30-50 employees a month, yet they are still “moving fast and breaking things” to move fast and serve their agency customers. The founders took a practical growth equity round of funding in 2021 from PeakEquity. Learn more at practicalfounders.com.