Carving out a niche and winning prospects in it, with Scott Oeth

There are many ways for financial advisors to carve out niches for themselves. In this episode, Scott Oeth of Cahill Financial Advisors in Minneapolis recounts how he carved out his: by recognizing how poorly understood executive compensation was and developing technical expertise in that area, leaning into personal affinities like volleyball and wilderness exploration, servicing 17 clients who worked at the same company, forming study groups with other professionals working with his target clients and creating a robust content marketing engine. Since Oeth joined Cahill in 2008, the firm’s assets under management have grown from $70 million to over $1.2 billion, of which he manages $230 million. Listen to his episode to learn about how to acquire new clients and grow your practice. For more, visit Capital Ideas.