Why speaking to everyone is hurting your brand

You’ve been inundated with the message that you NEED to narrow down your ideal client. But even though you’ve been told it’ll help your business, you’re still feeling resistance.  What if I turn people off? What if I don’t get enough clients? What if I’m turning away people who really need my help?  The bottom line is that this business isn’t about you. When you insist on speaking to everyone, it hurts your brand. And I’m going to tell you exactly why that is. (Hint: it’s probably not what you think.)   Let's get connected! Get plugged in to the Wildly Aligned Marketing Facebook group. Book your free consult call to identify why you're not consistently finding and attracting the right clients.   Loving this podcast? Subscribe. Leave a review. Share it with a friend!