David Benigson, CEO of Signal AI, on the PRmoment podcast

This week we’re changing tack – we’re challenging our listeners out there to engage your brains! Technology means we’re on the cusp of data and insight playing a much bigger role in the planning, activation and measurement of communications. Alongside this development, a number of new (and established firms) have invested in the technology to more accurately and more swiftly understand the numbers behind communications. And on the show today is David Benigson who is the CEO at one of these fi...