Has the cost of technology made it harder than ever to start up a PR firm?

On the PRmoment Podcast this week we’re going to be discussing whether the cost of technology made it harder than ever to start up a PR firm? Or are the barriers to entry at an all time low? One of the things many of us really love about the PR sector is its dynamism. Do great work and you can fly. This dynamism has been fuelled over many years by a constant stream of new entrants to the PR agency market. But is this dynamism now threatened? Does the cost of technology, for so long an enabler...