How to pitch successfully in PR

Welcome to the PRmoment Podcast. This week we’re chatting to Kat McGettigan, founder of Fine Lines about how to pitch successfully. Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick. On the show, we talk about how agencies can improve their pitch techniques but we’re also going to take a step back and look at the broader area of growth strategies for PR firms. Kat was last on the podcast discussing this theme a couple...