PR and Measurement: it's a long story

Welcome to the PRmoment podcast, with editor Elizabeth Howlett and founder Ben Smith and we’re talking all things measurement and data. Ben has been putting together PR measurement and analytics conference programmes since 2009. So he’s been an interested observer of that intersection for 16 years, so it's safe to say Ben understands the players, the bluffers and the issues when it comes to PR data, analytics and measurement. No matter where you are on the PR data, analytics and measure...