What is the role of a modern trade association?

Welcome to the latest PRmoment podcast. Today we’re chatting to the PRCA’s Interim CEO Sarah Waddington about her plans for the organisation. In January this year Sarah was appointed to the role, having been appointed to the board of the organisation in 2023.. Sarah is about a month into the role but in that time the PRCA has joined the CBI, launched a PR Pitch guide and Ketchum has rejoined, having left back a couple of years ago. In a moment of gorgeous irony, thanks so much to the PR...