Don't Resist Change: A Cold, Cautionary Tale

How do you innovate? I’d argue that it’s the most important question anyone can ask today. As coronavirus upends our lives and our businesses, it’s creating a moment of unprecedented change. Yesterday’s solutions may not make any sense anymore. Tomorrow’s solutions are still in development. So to understand this important process, let's look at the story behind something we use every day: The refrigerator! This episode is a special rebroadcast from the podcast Pessimists Archive.