Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)

Here at Entrepreneur magazine, we hear a lot of stories about how entrepreneurs founded their companies. Someone has an idea. They take a bold risk to make it a reality. They become incredibly resourceful. And at some point... they lie. It's so common to hear about an entrepreneur's lie that we forget to pause and ask: Where's the line? On this episode, we consider the question with the cofounder of Stonyfield Yogurt, who saved his company with a particularly clever and daring bend of the truth.