The New Product Doesn't Work. Do We Scrap It?

Score a Score connects the biggest studios with musicians to compose original music. But for many years, its founder refused to think of his company as a music company. He wanted it to be known a *tech* company. He spent many years trying to make work. But it ultimately didn’t. And it forced him to face a very real, very humbling realization. On this episode, we learn how the founder of Score A Score finally learned what it means to listen to his customer.