Why Meeting Customers In Person Changes Everything

David Politis started BetterCloud in 2011, and its simple product was a big hit. But David thought he could go bigger. So he poured a lot of money and time into building this new product, launched it with great expectations, and... nobody was buying. Panic ensued. His staff began pointing fingers. And David wouldn't come to really understand the problem until he left the office and started talking to customers. That's what changed everything.