College Sports & Business at Colorado

The business of college sports is fascinating these days. No other program is more illustrative of the dynamic changes than the University of Colorado, where the hiring of Coach Deion Sanders has propelled CU into the national spotlight. As always, I’m focused on the business side of these developments and was excited to host Rick George on ProCO360 to discuss the economics, leadership, name-image-likeness (NIL) impacts, and more.  If you, like I, have been scratching your head about how all this works, you’ll love this episode!  Special thanks to Steve Hurlburt, Director of Athletics Strategic Communications, for orchestrating my session with Rick George.