Creating Products for Product People, Featuring Heather James - Founder of Product-Led Alliance

Identifying gaps in the market and building solutions to fill those gaps to solve customer problems is a key part of product management. On today's episode, Heather James, Founder of the Product-Led Alliance, dropped by the pod to share how and why she Founded the Product-Led Alliance, the gap she saw in the market, and how she and the PLA team are filling those gaps. Here's what we discussed: The launch of PLA's new podcast, "For the Love of Product" What you'll get by joining the Product-Led Alliance community The gap in the market that PLA is setting out to fill How Heather views PLG, and how it's broader than traditional SaaS businesses Why it's important to PM your career with a roadmap for growth The stages/themes of the Product-Led Festival Diversity and why it's so critical for creating great products How Heather came to decide on a conference for Product Ops and how curiosity was the driver behind it Connect with PLA: Heather on LinkedIn Product-Led Alliance PLA Slack Product-Led Festival