How Salesforce develops personas and does customer validation w/ Dinesh Rajasekharan - Director of Product @ Salesforce

For today's episode, i sat down with Dinesh Rajasekharan, Director of Product at Salesforce. Dinesh shared how he develops personas, performs validation with customers, and prioritizes around his primary personas.

Here's what we've discussed:

• The first law of product management
• How to expand your view of who your customer is and the range of personas you serve
• Why personas are even more critical in highly technical products
• How to prioritize the personas you build for 
• What core aspects of product management that don't change, regardless of your product or industry
• How to prioritize your core focus as a product team and as an organization as a whole
• Why UX matters, even in more technical products, but why it's approached differently
• How UX goes beyond the UI, especially in more technical products
• The two key checkpoints for customer validation
• Why you should start with user feedback before architectural decisions are made