The importance of soft launches to your brand - Peter Knudson, Manager of Product Management at Unity

On today's episode, I got to speak with Peter Knudson, Manager of Product Management at Unity. Before Unity, Peter was a PM at both Zynga and Activision, pretty much spending his entire career as a Product Manager. Peter shares his product career journey and some great lessons he's learned along the way.  Here's what we discussed: Peter's background and how he pretty much started his career in Product with Zynga Peter describes himself as a Gaming PM How Peter got involved in the Gamining industry as he interned for a wildly popular card game creator Why "growing up" as a PM at Zynga was such a catalyst to Peter's career How Unity is the company that helps other game companies create games The growth partnership between Facebook and Zynga How product goals and user experience can come into conflict Why the gaming industry is a lot like investing where you have to build a portfolio to get a couple of big winners How understanding your market is key to success and the importance of talking to customers, even in B2C settings The importance of soft launches to your brand How product management differs greatly from company to company The importance of data analysis in product Why the fundamentals are key regardless of the company, but exploring focuses as a PM is super important for your career How PMs can make the same mistakes as entreprenuers in not validating solution fit when trying to solve customer problems A common interview question Jr. PMs get  Adam Nash's Blog: 3 buckets of feature categorization Ken Norton Blog Andrew Chen Growth Blog Hooked by Nir Eyal Inspired by Marty Cagan