The Partnership Between Product Marketing and Product Management, featuring Abby Hehemann - Sr. Product Marketing Manager @ GetResponse

Huge shout out to this episode's sponsor, Jacobs Creative Services. Check them out at: Jacobs Creative Services On today's episode, I sat down with Abby Hehemann, Sr. Product Marketing Manager @ GetResponse where we explored what the ideal partnership looks like between Product Marketing and Product Management.  Here's what we discussed: How Abby got into Product Marketing, pivoting from Customer Success within her company The great culture of professional development and growth at GetResponse Abby sees the PMM (Product Marketing) role as being a "dot connector" within the org Pirate metrics and why you should care... AARRR! Where gaps can arise between product development to marketing and selling it The ideal working relationship between PMM and PM - this was GREAT! Huge take-away for me! Why building relationships is the cornerstone of quality collaboration How early the Product Marketing team SHOULD be involved in Product Development What GetReponse does to decide Go and No-Go decision for product prioritization If you can't market it, should you build it? How GetResponse optimizes their team structure by specializing on channels versus parts of the product If you're new to working with PMMs, how to get started in the most productive way Connect with Abby: LinkedIn