The Truth About Customer Feedback w/ Raoul Friedrich Co-Founder & Chief Product Officer at Building Radar

On today's episode, I sat down with Raoul Friedrich Co-Founder & Chief Product Officer at Building Radar

Here's what we discussed:

• How Raoul pivoted from engineering to product and founded Building Radar
• Why feature requests should never be taken at face value
• How you can train other departments such as sales and customer support to deliver more valuable feedback
• Why you should throw out your feature backlog and substitute it for a problem backlog
• Focusing on outcomes versus outputs
• How features get outdated but problems never do and how to prioritize which problems you focus on solving
• How to differentiate from your competitors with better solutions that truly get at solving your customer problems, based on the  real "why" of the customer's problem

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