Timing is everything w/ Mads Petersen, Director of Founder Institute and VP of Product at OmniBnk

Here's what we discussed: How Mads was an entrepreneur since high school. At the young age of 16, Mads started his first business From Denmark and educated in London, Mads always knew he wanted to have his own company Living all over Europe, with a fascination in tech, Mads now lives in Bogota Columbia with his wife and is VP of Product at a FinTech company, OmniBnk After seeing the future in Crypto, Mads had friends who convinced him to jump in early and do something interesting with cryptocurrency None of his friends, and Mads included, were technical, so the team outsourced the initial site to a team in Nepal The concept was to be able to accept crypto to actually purchase products, and BitBrochure would aggregate products that could be purchased with crypto for crypto owners For the first two iterations of the product, there was zero user research After not seeing traction, Mads and his team started soliciting user feedback Outside of user testing, Mads and his team started benchmarking against competitors and really diving into the details of why they weren't getting traction The understanding of how crypto owners viewed their coins also influenced the number of users who actually wanted to cash in for physical goods Why the UX and visual interface of the site also impacted adoption How timing can impact the success or failure of your startup Great advice to wrap up the conversation! Connect with Mads: LinkedIn Check out the book: Martin Dawes - wake up and sell the coffee