When should you respond to competitive pressure?

Story time - your competitor launched a feature. They’re making a bunch of noise on all the social channels. An influencers Tie Tok of the new thing went viral. Your execs are screaming that you need to respond. As the Product Manager, what do you do? That's exactly the scenario we'll unpack on this week's lesson in product management.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/productmanagementlessons/message